spinnin’ pole studio project
The studio started out with very limited print materials; some business cards, a few DIY timetables and flyers, with no real established brand identity other than the simple text logo where the original file had been lost.
I was given creative freedom to utilse the current text logo, streamline and create a brand guideline which included colour schemes and use of graphics to keep a uniformed and professional look and feel for the studio. Using this guideline I turned the dull timetable into something bright and eye catching as requested in the brief, using the same template for all three documents which would be presented side by side in person, together on social media and online.
WEB
Similarly to print, the studio had very limited online presence and again was originally a ‘cookie cutter’ website picked from one of Weebly’s premade templates.
Using the established brand guidelines I was able to creatively design a new layout simplistic layout with no clutter, simplify current written content and add additional animations and pallarax scrolling all whilst staying within Weebly’s restrictive design and content restraints (Studio wished to use free version only). Giving the entire clunky website an overhaul to fit in with current minimalistic design trends and mobile capabilities along with SEO tags enabling the facility to show up on searches.
As part of this overhaul, I also integrated the studio’s very own online booking system, which enables students & teachers to create an account, sign up and pay for regular classes all whilst capturing student data which is used to later send out newsletters and notifications of new classes, important information as well as friendly reminders to students who are no longer participating in classes. Along with this system was the integration of ‘Humm Pay’, another form of Afterpay which is very beneficial to the studio, and students love to utilise for term fees and merchandise purchases.
APPAREL
A smaller part of this ongoing project, I also had the recent opportunity to design some hoodies which are made available to all students and instructors.